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About us

Enhance Your Wardrobe

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Start with the customer – understand their needs and create knitwear that speaks to them.

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Discover New Styles

Write one or two paragraphs describing your product or services. To be successful your content needs to be useful to your readers.

Start with the customer – understand their needs and create knitwear that speaks to them.

Learn more

Your Knitwear Destination

Meet our team

Skilled artisans fueling our passion

Tony Fred

Chief Executive Officer

Founder and chief visionary, Heidi is the heart and soul of the company. She passionately oversees the design process, marketing strategies, and customer engagement to ensure every piece resonates with our audience.

Mich Stark

Chief Commercial Officer

Mich thrives on creativity and innovation. With years of experience in the fashion industry, Mich has played a pivotal role in elevating our brand and ensuring that our knitwear meets the highest standards of quality and design.

Aline Turner

Chief Technical Officer

Aline is a passionate leader who loves nurturing talent. She guides our team of skilled knitters and fosters a vibrant community of knitwear enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her extensive background in fashion finance, helps us navigate the numbers with ease. Her strategic insights are crucial in driving our growth and ensuring our financial health.