Designed in Florence · Made by You
Beautiful knitting patterns
with an Italian soul.
Knitting Is the New Sexy
Feminine, wearable designs inspired by Florentine style, from the cobblestone streets of Firenze to your knitting needles.
Knitting has a reputation problem.
Boring patterns, beige yarns, grandma vibes.
We're fixing that. One design at a time.
Slow fashion at its most beautiful, feminine form.
Designed in Firenze, Italy | Feminine & Wearable Designs | All Skill Levels Welcome | Eco-Conscious Yarns | Instant PDF Download
What's your knitting level?
Not sure where to start?
Take the quick quiz and find patterns that are just right for you.
No frustration, only joy.
1,000 knitters took this quiz in the first 24 hours
CHOOSE YOUR ANSWER:
THE DESIGNER
Finnish precision.
Italian passion.
I'm Heidi, a Finnish fashion designer living in the Chianti hills of Tuscany near Florence. I design knitting patterns the way Italians live: with attention to beauty, joy in the process, and no compromise on style.
Every pattern I make is named after a real woman: a nod to the Renaissance tradition of celebrating the feminine. My nonna taught me to knit. Florence taught me everything else.
DiscoverFrom zero to
knitting hero.
The Knitting Starter Kit is a self-paced online course designed for complete beginners.
By the end, you'll have the skills and the confidence to knit anything in the shop.
Video lessons, written guides, pattern included. Learn at your own pace, in your own time.
Get the FREE
Pattern eBook.
5 beautiful beginner-friendly patterns to start your knitting journey. Yours for free — just leave your email.
FROM THE BLOG